The Cleanoscope

Project Design by: Nishant jethi, Aalap Deasi

Littering is a hard-to-change habit. So, the challenge was to make people throw waste in the trash can.
We turned to the kaleidoscope for inspiration. And designed our can just like one. So whenever you throw trash in it, it creates a beautiful pattern. We made throwing trash fun. We experimented our design in a public place. A children play park. An average trash can of a similar size collects around 82 kilos of trash a week. The Cleanoscope collected 131 kilos.

http://www.youtube.com/watch?v=n0cTUqzjK4A

Welcome installation

Director Ram Madwani was visiting Leo Burnett for a workshop to discuss the making of his Happydent film. To announce his visit, this installation was made to welcome him.

LIVING WITH TYPEFACE

These days, it is hard to imagine just how common house sparrows used to be. Sparrows were everywhere, the ultimate groupie to humankind. It seemed that they were untouchable.
How wrong we were.
Study proves that there is a sharp decline in the number of house sparrows. The driving force is the lack of nesting and breeding spaces. With high-rises and malls coming up everywhere, the birds have been displaced.
So, an idea called 'Living Typography' was developed. Hollow wooden 3D alphabets that could also act as a bird's nest were created. Appropriate alphabets were sent to a friends and family. They could keep it outside their house as their nameplate or house number. This nameplate/House number also acted as nests for birds amidst concrete jungle of the city.

LIVING TYPOGRAPHY

green monsters

This is a series of illustrations of monsters on Post-Its. Later, it was scanned and enlarged for bigger canvas paintings called “ The Green Monsters ”